Howard Schultz
Starbucks · Food & beverage · United States
Biography
Joined Starbucks in 1982, was inspired by Italian espresso bars, started his own café chain, then bought Starbucks in 1987 and grew it worldwide.
The lesson
Paraphrased summarySummary: sell an experience, not only a product — the place, service and routine bring customers back.
How it helps you
Even a small food stall can stand out through consistent friendly service and atmosphere.
Practical steps
- Describe how customers should feel at your business.
- Train yourself and staff on a greeting routine.
- Keep quality the same every day.
- Learn regular customers' names.
Sources
Apply This Lesson
Pick an idea from your last scan, or type your own.