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Bill Gates

Microsoft · Technology · United States

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Biography

His early venture Traf-O-Data with Paul Allen did not succeed commercially. They co-founded Microsoft in 1975, which licensed MS-DOS and grew into a dominant software company.

The lesson

Paraphrased summary

Summary: early failed ventures build skills; licensing your work to many customers can scale it.

How it helps you

Selling the same product or service many times multiplies income without equal extra work.

Practical steps

  1. Identify part of your work you repeat often.
  2. Package it as a standard product.
  3. Offer it to several customers at once.
  4. Keep ownership of what you create.

Sources

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